'
CeraVe: My favorite of all 2024 SB commercials. FUN FUN FUN + great PR teaser campaign. Shout out to Ogilvy PR / NY for this beauty. Great work!
https://www.youtube.com/watch?v=eVrUDqYfRUM&t=2s
Doordash: Very interactive and personally: I got obsessed. I loved it.
https://www.youtube.com/watch?v=DTLM5o-9hYg
Kawasaki Ridge: It started great, I laughed in several moments but…it ended just ok. Predictable. ( I wished it had ended with a creative twist or something more unexpected, such as maybe stopping the car just before the last guy (the bald one) and spontaneously turning left to explore the mountain nearby? Boom! No mullet for that dude.
https://www.youtube.com/watch?v=Vpg2xfdbP8E
Reeses: Loved the idea, the copy is great, but I got sad with the craft. Looks very cheap :(
https://www.youtube.com/watch?v=sOH23Pup6AQ
Google pixel / capture life / Blind guy: Great ad, I just found the VO a bit odd in the end; not very aligned to the emotional tone of voice of the idea.
https://www.youtube.com/watch?v=_uK83PRg0Rk
Ubereats / memory: It’s fun and I think one of the most well-rounded stories from this year. Super bowl level? I’m 50/50, but I definitely think people will remember it.
https://www.youtube.com/watch?v=LZvtROpJvqc
Find Jesus ads: Regardless of personal stance + the weirdness of these ads, I just wish a lot of the SB commercials this year had this level of craft.
https://adage.com/article/special-report-super-bowl/watch-he-gets-us-jesus-super-bowl-2024-ads/2540961
Kia Electric Car: Cute story, but nothing really mind-blowing.
https://www.youtube.com/watch?v=ET9-rjSMvRk
Verizon + Beyonce: I liked the idea. Smart way to launch her new songs while promoting an unbeatable internet service. Win-win.
https://www.youtube.com/watch?v=ilGUh4Wn1VQ
Hyundai: Funny how close it is to the Kawasaki commercial (Visually and idea wise)
https://www.youtube.com/watch?v=hCWLLRAS0XE
BMW Christopher Walken: Remember the Christopher Walken in KIA’s Super Bowl ad? It was unexpected and fun.
This new Walken story tried but nothing really happened. What BMW says, I didn't even remember the next morning.
https://www.youtube.com/watch?v=tyqFZe53Hcg
Pfizer / Let’sOutDoCancer: I think editing and craft could have been better, but appreciated a lot the homage to scientific milestones. Bravo :)
https://www.youtube.com/watch?v=jJkm2gxMRzU
T-mobile audition: With that cast, wouldn't you go for a better idea? I found it very silly, but not the silly that makes you smile :S
https://www.youtube.com/watch?v=PjCSipST46I
Bud Light Genie: Well-produced, but lacked a well-rounded story. Beyond the wishes, doesn’t really have any creative twist.
https://www.youtube.com/watch?v=RSLdizvZbGs
Coors light: Cold beer. Mh...where I've heard that?
https://www.youtube.com/watch?v=9AdTgAfCyhU
Temu: No words :/
https://www.youtube.com/watch?v=5Od0aOse1wc
Pringles Guy: Idea is fun, but the story for me stayed short just in the association of the logo with his face.
Maybe the rest of the social campaign is more fun. Search: #ISEEMRP
https://www.youtube.com/watch?v=aYvDdZZ_FQU
Cat Mayo: I’m still thinking of that copy in the end. Please help.
https://www.youtube.com/watch?v=aUnKqXTSJWU
VW: Classic emotional story, but I wish it made me cry; somehow it didn’t. I don’t know why. B&W pics are beautiful, that’s for sure.
https://www.youtube.com/watch?v=c04_GeQZFFw
Oreo twist: Dull? What do you think?
https://www.youtube.com/watch?v=H3EsFtUCOno
Drumstick: I laughed a bit but just in the beginning, the rest didn't keep me there.
https://www.youtube.com/watch?v=1Lr4MRaOxhk
Mountain Dew: Their story last year was way better, more interactive and well-rounded. This one has funny moments but that laugh in the end? I mean: What the HA HA HA HA!?!? :S
https://www.youtube.com/watch?v=pAdDi6G74mc
Spectrum: Ok, but not outstanding for a SuperBowl ad. I don't even find easily the link of their ad. Help :)
Squarespace: Wait, what? I got hypnotized by the "Huapango de Moncayo" song + the aliens and didn't really pay attention to the core of the story. Oh yes! Scorsese appears in the end saying something about NYC and what was Squarespace saying?
https://www.youtube.com/watch?v=xp5v3-3Hc-E
Copilot: Strong start but the rest is like an everyday advertising demo of how their platform works. Feels like an everyday commercial, not a SB commercial.
https://www.youtube.com/watch?v=SaCVSUbYpVc
Crowdstrike: Super forced + in the TV (shorter version) I didn't understand a thing.
https://www.youtube.com/watch?v=-TBK6StL4S0
Elf: Judge beauty. Too much melodrama, not witty at all.
https://www.youtube.com/watch?v=kjVf8ptmDmk
Etsy: Why?
https://www.youtube.com/watch?v=cXT8JgdvCHc
DOVE "It's the hard knock life": I love the idea but I just wish they would have executed it in a very very different way than we've seen in the last years, with all these real life olympic shots, with kids training. I dont know, I think we've seen already too much of that footage.
https://www.youtube.com/watch?v=i1HN2HmAlOI
Michelob / Messi: Two words: "Greenscreen Messi"
https://www.youtube.com/watch?v=88tPE7AAUxM&t=3s
Dina-Mita: Too forced and very, very hispanic cliché. I was waiting for peppers to rain or a bad ass spiky cactus to wink right next to the abuelas.
https://www.youtube.com/watch?v=V3Y6tW7MoR8
Pluto TV: I understand why maybe people enjoyed this, it's simple. But I didn't like it. I am going to watch it until I do. :D
https://www.youtube.com/watch?v=7BFk9L6jiRU
Homes.com: When you try to be funny but...
https://www.youtube.com/watch?v=hVFB6FyPltE
Carls Jr: SFX: poing-g-g-g-g!
https://www.youtube.com/watch?v=27c6U04mi44
Budweiser Clydesdales: Pretty. Great for the baby-boomers.
https://www.youtube.com/watch?v=8C4DNSV3IRE
Disney +: I think they stayed very short. No words for their words. They should be the kings of visuals.
https://www.youtube.com/watch?v=vQ88JB-lgtQ
Champions: An ad promoting the most seen soccer competition in the middle of the most seen American football competition. I wish I worked on that brief. I think the idea is great but in terms of execution I feel it's lacking the energy and passion of these sports. Maybe what I am missing is some form of crescendo so it feels EPIC.
https://www.youtube.com/watch?v=p-dvq47gGbM
Dunkings: My bad. I am biased against Ben Affleck. I can’t find him slightly funny. Ever.
https://www.youtube.com/watch?v=Ve2miT5iF2M
Vote for Kennedy: I think the telenovela behind this ad is better.
https://www.youtube.com/shorts/J8Sl0nbMlOs
Poppi: “Execute the brief. That’s right, just illustrate it.”
https://www.youtube.com/watch?v=kwUJq0DA0xo
NYX lips: Did anybody like this one? I am still watching it to understand what the heck.
https://www.youtube.com/watch?v=5Z3vPLTpa30
CeraVe: My favorite of all 2024 SB commercials. FUN FUN FUN + great PR teaser campaign. Shout out to Ogilvy PR / NY for this beauty. Great work!
https://www.youtube.com/watch?v=eVrUDqYfRUM&t=2s
Doordash: Very interactive and personally: I got obsessed. I loved it.
https://www.youtube.com/watch?v=DTLM5o-9hYg
Kawasaki Ridge: It started great, I laughed in several moments but…it ended just ok. Predictable. ( I wished it had ended with a creative twist or something more unexpected, such as maybe stopping the car just before the last guy (the bald one) and spontaneously turning left to explore the mountain nearby? Boom! No mullet for that dude.
https://www.youtube.com/watch?v=Vpg2xfdbP8E
Reeses: Loved the idea, the copy is great, but I got sad with the craft. Looks very cheap :(
https://www.youtube.com/watch?v=sOH23Pup6AQ
Google pixel / capture life / Blind guy: Great ad, I just found the VO a bit odd in the end; not very aligned to the emotional tone of voice of the idea.
https://www.youtube.com/watch?v=_uK83PRg0Rk
Ubereats / memory: It’s fun and I think one of the most well-rounded stories from this year. Super bowl level? I’m 50/50, but I definitely think people will remember it.
https://www.youtube.com/watch?v=LZvtROpJvqc
Find Jesus ads: Regardless of personal stance + the weirdness of these ads, I just wish a lot of the SB commercials this year had this level of craft.
https://adage.com/article/special-report-super-bowl/watch-he-gets-us-jesus-super-bowl-2024-ads/2540961
Kia Electric Car: Cute story, but nothing really mind-blowing.
https://www.youtube.com/watch?v=ET9-rjSMvRk
Verizon + Beyonce: I liked the idea. Smart way to launch her new songs while promoting an unbeatable internet service. Win-win.
https://www.youtube.com/watch?v=ilGUh4Wn1VQ
Hyundai: Funny how close it is to the Kawasaki commercial (Visually and idea wise)
https://www.youtube.com/watch?v=hCWLLRAS0XE
BMW Christopher Walken: Remember the Christopher Walken in KIA’s Super Bowl ad? It was unexpected and fun.
This new Walken story tried but nothing really happened. What BMW says, I didn't even remember the next morning.
https://www.youtube.com/watch?v=tyqFZe53Hcg
Pfizer / Let’sOutDoCancer: I think editing and craft could have been better, but appreciated a lot the homage to scientific milestones. Bravo :)
https://www.youtube.com/watch?v=jJkm2gxMRzU
T-mobile audition: With that cast, wouldn't you go for a better idea? I found it very silly, but not the silly that makes you smile :S
https://www.youtube.com/watch?v=PjCSipST46I
Bud Light Genie: Well-produced, but lacked a well-rounded story. Beyond the wishes, doesn’t really have any creative twist.
https://www.youtube.com/watch?v=RSLdizvZbGs
Coors light: Cold beer. Mh...where I've heard that?
https://www.youtube.com/watch?v=9AdTgAfCyhU
Temu: No words :/
https://www.youtube.com/watch?v=5Od0aOse1wc
Pringles Guy: Idea is fun, but the story for me stayed short just in the association of the logo with his face.
Maybe the rest of the social campaign is more fun. Search: #ISEEMRP
https://www.youtube.com/watch?v=aYvDdZZ_FQU
Cat Mayo: I’m still thinking of that copy in the end. Please help.
https://www.youtube.com/watch?v=aUnKqXTSJWU
VW: Classic emotional story, but I wish it made me cry; somehow it didn’t. I don’t know why. B&W pics are beautiful, that’s for sure.
https://www.youtube.com/watch?v=c04_GeQZFFw
Oreo twist: Dull? What do you think?
https://www.youtube.com/watch?v=H3EsFtUCOno
Drumstick: I laughed a bit but just in the beginning, the rest didn't keep me there.
https://www.youtube.com/watch?v=1Lr4MRaOxhk
Mountain Dew: Their story last year was way better, more interactive and well-rounded. This one has funny moments but that laugh in the end? I mean: What the HA HA HA HA!?!? :S
https://www.youtube.com/watch?v=pAdDi6G74mc
Spectrum: Ok, but not outstanding for a SuperBowl ad. I don't even find easily the link of their ad. Help :)
Squarespace: Wait, what? I got hypnotized by the "Huapango de Moncayo" song + the aliens and didn't really pay attention to the core of the story. Oh yes! Scorsese appears in the end saying something about NYC and what was Squarespace saying?
https://www.youtube.com/watch?v=xp5v3-3Hc-E
Copilot: Strong start but the rest is like an everyday advertising demo of how their platform works. Feels like an everyday commercial, not a SB commercial.
https://www.youtube.com/watch?v=SaCVSUbYpVc
Crowdstrike: Super forced + in the TV (shorter version) I didn't understand a thing.
https://www.youtube.com/watch?v=-TBK6StL4S0
Elf: Judge beauty. Too much melodrama, not witty at all.
https://www.youtube.com/watch?v=kjVf8ptmDmk
Etsy: Why?
https://www.youtube.com/watch?v=cXT8JgdvCHc
DOVE "It's the hard knock life": I love the idea but I just wish they would have executed it in a very very different way than we've seen in the last years, with all these real life olympic shots, with kids training. I dont know, I think we've seen already too much of that footage.
https://www.youtube.com/watch?v=i1HN2HmAlOI
Michelob / Messi: Two words: "Greenscreen Messi"
https://www.youtube.com/watch?v=88tPE7AAUxM&t=3s
Dina-Mita: Too forced and very, very hispanic cliché. I was waiting for peppers to rain or a bad ass spiky cactus to wink right next to the abuelas.
https://www.youtube.com/watch?v=V3Y6tW7MoR8
Pluto TV: I understand why maybe people enjoyed this, it's simple. But I didn't like it. I am going to watch it until I do. :D
https://www.youtube.com/watch?v=7BFk9L6jiRU
Homes.com: When you try to be funny but...
https://www.youtube.com/watch?v=hVFB6FyPltE
Carls Jr: SFX: poing-g-g-g-g!
https://www.youtube.com/watch?v=27c6U04mi44
Budweiser Clydesdales: Pretty. Great for the baby-boomers.
https://www.youtube.com/watch?v=8C4DNSV3IRE
Disney +: I think they stayed very short. No words for their words. They should be the kings of visuals.
https://www.youtube.com/watch?v=vQ88JB-lgtQ
Champions: An ad promoting the most seen soccer competition in the middle of the most seen American football competition. I wish I worked on that brief. I think the idea is great but in terms of execution I feel it's lacking the energy and passion of these sports. Maybe what I am missing is some form of crescendo so it feels EPIC.
https://www.youtube.com/watch?v=p-dvq47gGbM
Dunkings: My bad. I am biased against Ben Affleck. I can’t find him slightly funny. Ever.
https://www.youtube.com/watch?v=Ve2miT5iF2M
Vote for Kennedy: I think the telenovela behind this ad is better.
https://www.youtube.com/shorts/J8Sl0nbMlOs
Poppi: “Execute the brief. That’s right, just illustrate it.”
https://www.youtube.com/watch?v=kwUJq0DA0xo
NYX lips: Did anybody like this one? I am still watching it to understand what the heck.
https://www.youtube.com/watch?v=5Z3vPLTpa30