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Hello!
My name is Karla Santa Anna but everybody calls me 'Crayo' (The Crayon). I'm a strategic and hybrid CD with strong AD background based in Los Angeles, with over 20 years of experience in the advertising industry. I've worked at multinational agencies like JWT, Marcel (Publicis Groupe), and Y&R (now VML) Born and raised in Mexico City, I moved to LA seven years ago and embraced freelancing, collaborating with agencies such as Ogilvy (LA, NYC, and Health), Rest of the World, 0-1 Agency, Latinworks, La Reyna, Gallegos United, Oakleaf, 160over90 and Sockeye among others. I also take on independent projects for the Mexican and LATAM markets. Beyond advertising, I’m an illustrator and music experimentalist, driven by a passion for exploring creativity in all its forms. Anything related to art, culture, music, meditation and mental health: I love it! I am a U.S. citizen since 2025. |